While not a brand with a long history in the world of watches, when it comes to Swiss watches, there’s no name more iconic than Rolex. This speaks to Rolex’s unparalleled fame and influence in today’s market.
The Formation of the Rolex Watch Brand
In 1905, Hans Wilsdorf, a German entrepreneur, established Wilsdorf & Davis in London, England. To instill confidence in the company’s watch products, he used precision movements manufactured in Switzerland. The initial watches from the company always featured the signature “W&D” on the watch face.
To name his products, Hans Wilsdorf created thousands of different names and finally settled on “Rolex” in 1908. This name has been synonymous with the brand ever since, representing luxury and uniqueness.
Rolex’s Early Achievements and Development
In 1910, Rolex successfully produced its first wristwatch and received the Swiss Chronometer certification from the official watch evaluation center in Bienne in 1914. Subsequently, in 1919, the company decided to move its headquarters to Geneva and registered Montres Rolex S.A. there.
Key Moments in Rolex’s Development
Rolex’s fame is not only attributed to its technology but also to significant events in its history:
- World War I (1914-1918): Rolex watches became a symbol of durability and men in wartime, especially on the battlefield.
- 1926: The Oyster watch was introduced with waterproof and dustproof capabilities, marking the beginning of Rolex’s journey to create high-quality and distinctive products.
- 1931: Rolex received a patent for the Perpetual rotor, a self-winding mechanism.
- 1953: The Rolex Submariner, capable of reaching depths of up to 100 meters, was introduced, marking the appearance of quality dive watches.
- 1955: Rolex started using 904L steel for its stainless steel watches, enhancing durability and luster.
- 1967: The Rolex Oyster Perpetual Sea-Dweller, capable of withstanding depths of 610 meters, was created to serve COMEX divers.
- 2012: Rolex introduced the Oyster Perpetual Sky-Dweller with an annual Saros calendar and a once-a-year date adjustment.
- 2013: Rolex established a long-term partnership with Formula 1 racing.
These achievements and significant events have contributed to Rolex’s reputation and prestige worldwide. Rolex is not just a watch brand; it’s an emblem of time and perfection in the Swiss watch industry.
Notable Rolex Watch Collections
Wearing a Rolex watch is not just about accuracy. People wear Rolex to showcase their personality and social status. Rolex has been dubbed the most expensive watch brand globally, and to understand their success, let’s explore some remarkable collections:
- Rolex Day-Date Collection: Introduced in 1956, this collection has won customers over with its accuracy and simplicity in timekeeping. Day-Date watches come with various bezel designs, from fluted to smooth or gem-set. The bracelets are made of high-grade President metal in a three-piece semi-circular design.
- Rolex Lady Datejust Collection: Specially designed for women, the Lady Datejust collection showcases personality through diverse materials and colors. The dials of Lady Datejust watches are adorned with diamonds and various precious stones, creating a dazzling effect. The bracelets can be made from metal, gold, or platinum.
- Rolex Yacht-Master Collection: This collection comes in 37mm, 40mm, 42mm, and 44mm basic sizes, with prominent dials and multifunctional designs for easy calculations. Rolex’s Calibre 4161 automatic movement ensures precision and durability in Yacht-Master watches.
- Rolex Oyster Perpetual Collection: Products in this collection are typically simple men’s watches with classic designs suitable for any occasion. Rolex Oyster Perpetual watches come with various dial styles and are water-resistant up to 100 meters, making them popular dive watches. The Perpetual rotor self-winding movement invented by Rolex ensures automatic winding performance.
- Rolex Pearl Master Collection: This collection features soft, curvaceous designs and unique watch faces, often adorned with diamonds, sapphires, and rubies. All products in this collection are made from 18ct white gold and Rolex’s exclusive Everose gold. The beautiful and comfortable bracelets come with a concealed Crown Clasp that adds functionality and sophistication.
When you think of Rolex, you think of luxury and status. Rolex continues to attract watch enthusiasts with perfection in every design and near-flawless accuracy. Rolex crafts each product through the hands of skilled artisans and rigorous testing, taking several months to complete a single watch. With rare materials, Rolex watches are positioned in the high-end luxury segment.
The price of an authentic Rolex watch typically ranges from $4,000 to $10,000 for standard models. High-end versions can cost hundreds of thousands of U.S. dollars.
Rolex’s development history is a long story of continuous progress and innovation. Rolex has built a brand that represents class, luxury, and extravagance. If you want to buy an authentic Rolex watch in Vietnam, visit authorized retailers to choose the right product. If you’re interested but budget-conscious, high-quality Rolex Replica Watch are worth considering. Explore the options at Min Luxury !
