In 2020, Forbes ranked Cartier as the 56th most valuable brand in the world’s top 100. Economic metrics, prestige, and class manifest through every Cartier watches on the wrist. Let’s delve deeper into the details of Cartier watches: their origin, quality, and price.
Cartier Watches – A Brand for the Elite
Events like the Watches and Wonders Exhibition in Geneva, Switzerland, aren’t just gatherings of prestigious watch brands like Rolex, Patek Philippe, Chopard, and Vacheron Constantin; they’re opportunities for watch enthusiasts to appreciate and explore the beauty of each masterpiece. Among the renowned brands, Cartier always stands out, captivating attention with its unique and refined creations.
For watch aficionados, each Cartier watch isn’t just a product but also a work of art, where every line is meticulously crafted and perfected to the smallest detail. The blend of aesthetics and premium quality has established Cartier as an icon of power and high-class fashion.
However, for those newly introduced to the Cartier brand, there might be doubts about its origin and the high prices of its products. But this will be clarified in the following sections.
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Where are Cartier Watches From?
Cartier, a symbol of class and fashion, has built its reputation from its French origins. The brand was founded by Louis-François Cartier in Paris in 1847 and subsequently underwent an impressive journey of development.
Initially a small brand, Cartier quickly became a global icon after Louis-François’s son, Alfred Cartier, took over the company in 1874. This succession marked a breakthrough and remarkable growth for Cartier, with support from Alfred Cartier’s three sons: Louis, Pierre, and Jacques.
Today, Cartier is part of the French Richemont Group, the owner of many other luxury brands. The brand has made significant strides in watchmaking history, such as collaborating with Edward Jaeger to produce exclusive movements for Cartier in 1920.
With a history of supplying to royalty, Cartier received royal recognition from King Edward VII of the United Kingdom, who dubbed the brand as the “Jeweler of Kings and the King of Jewelers.” Presently, Cartier has expanded its retail network to 200 stores across 125 countries, with revenue reaching $6.2 billion and a company value of about $12 billion according to Forbes.
How Much Do Cartier Watches Cost?
The price of Cartier watches typically ranges from around 80 million VND to several billion VND, depending on the materials and technology used in crafting the products. High-priced models often feature large natural diamonds, gemstones, white gold, or sophisticated mechanical movements. Additionally, intricate handcrafted details also contribute to the increased prices of some models.
Cartier is known for being one of the brands that retains value well in the market. Most Cartier products not only maintain their initial purchase value but also have the potential to appreciate over time. The resale process has also become easier due to the increasing demand for pre-owned luxury watches in recent years.
Recently, a Cartier Crash watch made of 18-carat gold produced in 1967 (a limited edition) was sold for up to $1.65 million in an auction. Despite being half a century old, the product is still regarded as “excellent,” proving that Cartier’s value continues to increase over the years.
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Are Cartier Watches Good?
In terms of quality, Cartier is committed to meticulously developing watch movements. All movements undergo testing and inspection in laboratories to ensure accuracy and stable performance. Cartier is also renowned for outstanding movements such as the 1847 MC, 1917 MC, and Skeleton lines. Materials used in crafting Cartier watches, such as diamonds, white gold, solid gold, and gemstones, are carefully selected to ensure durability and resistance to aging. Moreover, Cartier strictly adheres to Swiss regulations and standards throughout the manufacturing process, from assembly to finishing and certification. Therefore, Cartier watches are often labeled “Swiss Made,” affirming their high-quality origins and craftsmanship.
Prominent movement generations from Cartier:
1847 MC: A slim mechanical movement measuring 3.8mm thick, widely used in thin and elegant watch lines. The mechanism resists strong magnetic fields to ensure exceptional accuracy.
1917 MC: An ultra-thin mechanical movement (under 3mm) adorned with exquisite Côtes de Genève patterns. This is a significant challenge in manufacturing and demonstrates Cartier’s leading creativity.
Skeleton: Introduced in 1930, Cartier showcases superior aesthetic taste, and this is one of the earliest Skeleton movements in the watch industry. The patent was granted shortly after.
Luxurious Materials with Exceptional Hardness
The casings of genuine Cartier watches are both sturdy and prestigious, achieved through the use of materials with “absolute hardness on the Mohs scale” such as diamonds.
White gold, solid gold, and gemstones are also prevalent in Cartier watches. All these materials are selected to resist the effects of time.
The straps and some other parts are processed from stainless steel, genuine leather, etc. Basic water resistance features are sufficient for daily activities and occasional exposure to water.
Swiss Made Label
Although Cartier is a French brand, genuine Cartier watches are assembled and strictly adhere to Swiss regulations in watchmaking. Therefore, Cartier is labeled “Swiss Made” similar to other luxury brands like Franck Muller, Vacheron Constantin, Rolex, Chopard, etc.
The Swiss Made label indicates:
More than 60% of assembly costs are carried out in Switzerland. Movements are produced and supplied by Swiss factories. The finishing and final inspection processes are conducted in Switzerland.
Top 5 Best-Selling Genuine Cartier Watch Collections
Here are the top 5 best-selling genuine Cartier watch collections:
Ballon Bleu De Cartier: Introduced in 2007, the Ballon Bleu De Cartier collection is characterized by its rounded shape and unique blue balloon-shaped crown. With 112 different models, prices range from around 140 million VND to over 3 billion VND.
Santos de Cartier: Inspired by aviation pioneer Alberto Santos-Dumont, this collection was launched in 1900. Santos de Cartier features a square face, square bezel frame, and screws on the square edge, creating a luxurious sports style. Prices range from mid-range to high-end, suitable for various customer segments.
Drive De Cartier: Designed for both men and women, the Drive De Cartier collection offers various versions from quartz movements to high-end Flying Tourbillon models. The models in this collection have simple, elegant designs with a touch of fashion.
Pasha De Cartier: Originally introduced in 1985 and relaunched in 2020, Pasha De Cartier is one of the beloved collections. With a unique crown-shaped screw and water resistance of up to 100m, Pasha De Cartier watches are suitable for both sports and daily activities.
Ronde De Cartier: With refined and discreet designs, the Ronde De Cartier collection features a moderate thickness and steel case suitable for gentlemen. With a 24-hour representative dial, Ronde De Cartier brings professionalism and sophistication to its wearers.
To purchase genuine Cartier watches, you can visit reputable establishments with many years of experience in distributing watches from various reputable brands, ensuring authentic products and quality.
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